behind the scenes: claire pettibone runway show

photo from Claire Pettibone blog

I had the pleasure of meeting Claire Pettibone last month at the Martha Stewart Weddings 15th Anniversary Party. We chatted a bit about the craziness of putting together a new collection, and the joy of watching a line go "live." For me, a new collection goes live with little to no fanfare (i.e. our new personal stationery collection went up on our website over the weekend ... woot). Part of me wishes for that exciting moment that Claire and her fellow fashion designers get when the first model makes her way down the runway.

You can read more about the behind-the-scenes craziness that is a bridal market week runway show on Claire Pettibone's blog.

And if you're a bride in the LA area you are in luck! Claire Pettibone is having a sample sale at their Beverly Hills flagship store: