branded by delphine: sweet paper

I'm thrilled for sisters Julie O'Brien and Theresa Anderson, as they celebrate the opening of their fabulous new stationery store, Sweet Paper, in La Jolla, California.

Coming up with the logo turned out to be the easy part. One part sweet (but not saccharine), one part strong (but not tough), one part frame (but not heavy) ... established in 2010. Done.

The difficult part was agreeing on a color palette fit for a darling stationery shop a few blocks from the beach. After long discussions and lots of ideas (lilac! aqua! turquoise! navy! yellow!) we landed on beautiful melon and warm sandy grey for the color palette. I absolutely love how it turned out. I'd love to hear what you think. And I'd also love it if you would visit their store in La Jolla when you're in the neighborhood. You won't be sorry!

We letterpressed all of the business cards and stationery (of course) in beautiful melon and grey inks, and added a signature pattern to the back of the business cards. To finish off the look, all the corners were rounded. Sweet, don't you agree?

all design and photos ©Delphine