Thursday
Oct072010
logo crush (ed): gap
Thursday, October 7, 2010 at 9:53AM ;)
I am so not loving the new Gap logo. I'm not the only one (read this Advertising Age article). I'm not saying the old logo was perfect, but the new one is lame.
UPDATE 10/11/10: Gap Inc. announced it will return to the old logo, and also admitted that the crowdsourcing idea (to replace the new logo) was a bad idea. Read the Gap press release.
tagged branding, design, graphic design, logo, logo crush | in graphic design, logo crush | Permalink | erika firm
branding, design, graphic design, logo, logo crush | in graphic design, logo crush | Permalink | erika firm
Reader Comments (3)
I agree.
Not a fan of the new logo either. This logo looks like it got some botched plastic surgery I am thinking about how the new logo will look in their holiday ads. I mean, there isn't even much of a background to change the color and make it festive!! I know that is something minor but it's the little things.
First time I've seen it and you're right it is lame. So blah.