design crush: trussardi

I'm crushin' on the Trussardi logo. The Italian company is counting down the seconds to their 100th anniversary (literally — check it out on the Trussardi.com homepage).

The brand encompasses fashion, art, design and cuisine (they have a few restaurants including one with two Michelin stars). The Trussardi group makes lots of luxury products: chic sunglasses and premium denim; classic, elegant cologne and divine candles; ladies and mens leathergoods; clothing; and more.

For a company nearly a century old, with such a varied product and service line, they have a remarkably cohesive brand identity. Each product and service line has a slightly different logo, but they all work together and tie back to the main brand identity in some way. I particularly like their main logomark (the top one shown above). I think the logo is a perfectly modern, tongue in cheek allusion to traditional shield motifs, which, for a *nearly* 100 year old company, is quite extraordinary, don't you think?

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