inspired by pbr: a logo design

I am in the final stages of an identity design for a new gift boutique (sorry, no more details just yet ... you'll just have to wait for their big announcement). Along the way, the circle seal logo shown above was a concept in the running, though they ended up choosing something entirely different. (That is not the real name of the company, by the way).

The identity idea is a modern take on a bakeshop (no, the boutique will not sell baked goods). We tossed around some fun bright colors, like red, tangerine, and kelley green. But when I did the navy blue mockup it was immediately my favorite. And it reminded me of something, but couldn't quite put my finger on it.

Later it occurred to me that it looks a bit like the Pabst Blue Ribbon logo. Funny how that happens sometimes, isn't it? We're constantly being bombarded by advertisements so it's no surprise that some of the strongest looks end up in our collective consciousness (and in our work).

Comments

[bink & boo]

I could for a little PBR right now. Can't wait for the big announcement!

[Melissa]

It IS a timeless classic! I had so much fun meeting with you the other day!! : )

-M