bhldn launch

The geniuses over at Urban Outfitters (you know, the people responsible for all your favorite shops: Anthropologie, Urban Outfitters, Free People, Terrain) launched a new concept store today called BHLDN (pronounced Beholden), a bridal boutique.

It’s full of beautiful frocks and bridal accessories. I’m sure you’ve seen sneak peeks all over the blogosphere (so jealous of my friends who got to see the sneak peek in person!), but today the BHLDN website is officially live, and it does not dissapoint.

I grew up surrounded by French women, so it’s no surprise that my lingerie drawer has nary a pair of plain panties. I love all the beautiful lace in BHLDN’s lingerie department.

All photos from BHLDN.