branded by delphine: mediterranean cruise

This is one of the more unusual logo projects I’ve ever done. A regular client is headed off for a big birthday celebration private cruise with her husband and their friends, and she wanted a logo to help brand the trip. I had a lot of fun doing the research, and came up with an anchor as the main theme for the logo. I incorporated classic nautical hues: navy blue, foul weather gear yellow, and squid ink black, as well as a fun bright yellow stripe pattern. 

I found some fabulous nautical tote bags, complete with painted rubber bases and real rope handles, at Lands End, and had the logo embroidered onto them. Of course we had to embroider the logo onto a few beach towels and terry cloth shirts for all the guests, too.

Watch out, Marina. I may stow away yet! 

Comments

[Bekka]

I'm so glad you posted this! I really wanted to see the final products after you talked about it.

[erika firm]

Thanks, Bekka. It was a fun job -- really nice distraction from serious branding projects!

[David Lecours]

Beautiful work, Erika. What an amazing project. Let me know if she needs a deckhand.