I absolutely loved designing the branding for Adrianne Smith Floral Design. Adrianne is one of the sweetest people around. When she came over to pick up her new business cards she brought homemade pesto, made from basil and peppery arugula. From her own garden, no less. Mmmm.
To match the natural style of her floral designs, I went with a toned down green, brown and taupe color palette and pulled in some linen and canvas textures. Another reason we went with green and brown is that the natural palette will complement all photos of her work.
Adrianne picked out the gorgeous 18th century botanical illustration, which adds a bit of romance and drama to the design. We wanted to keep the entire look and feel on the casual side (A is a “no foofy stuff” kind of gal), so the typographic logo has a hand stamped look, inspired by the markings on wood wine crates.
Still to come: her ad materials, updating her blog, tweaking the website, avatars, postcards, and other fun goodies.