branded by delphine: sweet paper

I'm thrilled for sisters Julie O'Brien and Theresa Anderson, as they celebrate the opening of their fabulous new stationery store, Sweet Paper, in La Jolla, California.

Coming up with the logo turned out to be the easy part. One part sweet (but not saccharine), one part strong (but not tough), one part frame (but not heavy) ... established in 2010. Done.

The difficult part was agreeing on a color palette fit for a darling stationery shop a few blocks from the beach. After long discussions and lots of ideas (lilac! aqua! turquoise! navy! yellow!) we landed on beautiful melon and warm sandy grey for the color palette. I absolutely love how it turned out. I'd love to hear what you think. And I'd also love it if you would visit their store in La Jolla when you're in the neighborhood. You won't be sorry!

We letterpressed all of the business cards and stationery (of course) in beautiful melon and grey inks, and added a signature pattern to the back of the business cards. To finish off the look, all the corners were rounded. Sweet, don't you agree?

all design and photos ©Delphine

color palette: perfect poppies

photo by delphine

I snapped this shot with my iPhone last weekend outside the local Rancho Santa Fe library. The local Garden Club does a truly spectacular job of keeping the village full of beautiful flowers. I especially love these melon colored poppies.

color: creamy melon and aquamarine

1. "View-from-above" cardigan from Anthropologie ::: 2. Dress from (can't remember. sorry) ::: 3. Aynsley teacup from Replacements ::: 4. Fresh orange cluster ring from J.Crew ::: 5. Linnea's Lights Sweetgrass candle from Dreamy ::: 6. Ecote woven sandal in aqua blue from Urban Outfitters.

I've been loving these sweet, soft & milky colors lately and am adding them to the next delphine stationery collection. They totally remind me of my grandmother, Bea. She used to wear cantaloupe or aquamarine every day in the spring and summer (and dark orange or brown in the winter). I remember she had a pair of stretchy polyester shorts in aquamarine that she wore all summer long.